Titiksha Chakraborty's profile

Visuals [ Art Auction App]

Project Title:
Visuals [Art Auction Website]

**Project Overview:**
It is an app that enables you to buy art pieces of the artists of your choice and also keep updated about their works and sale

**Design Objectives:**
Enhancing usability
Improving user experience
Aligning with brand guidelines

**User Personas:**
Age- 25 to 40 yrs old
gender- male/female
Someone who is an art curator, or even is simply looking for an authentic piece to decorate their homes

Design challenges solved by this:
Here are some common issues that users might face regarding the UI design of exhisting merchandise websites, and how I have solved them:

Several challenges exist in the user interface (UI) design of current art auction apps. Here are some common ones:

1.Complex Navigation: Art auction apps often host a vast array of artworks and features, leading to complex navigation structures. Users may struggle to find specific categories, auctions, or artists if the navigation is not intuitive or well-organized. The app is very well organized and simple to navigate

2.Visual Overload: The presentation of numerous artworks, auction details, and bidding information can result in visual overload for users. Busy interfaces with cluttered layouts may overwhelm users and make it difficult for them to focus on individual items or actions. We have designed the interface as such so as to focus more on the showcasing of art pieces than anything else

3.Bidding Process Complexity: The bidding process in art auction apps can be complex, involving multiple steps and considerations. My UI design has streamlined the bidding process by providing clear instructions, bid status updates, and bidding history.

4.Information Density: Balancing the amount of information displayed on the screen is crucial. Presenting too much information at once can lead to cognitive overload, while too little information may leave users feeling uninformed or uncertain about their decisions. We have made sure the users only receive information absolutely essential for them to make an informed decision.

5. Artwork Display: Presenting high-resolution images of artworks is essential for users to evaluate their quality and condition. We have made sure to always ensure the attention is always drawn to the art piece and even have an option to see how it looks in their own walls.

**Visual Design:**
Color scheme- Minimalistic Monochrome Palette
Imagery- Photorealistic images are used to grab the attention of the user
Appeal-The typography, color, navigation etc. are all designed to highlight the art pieces and artists and ensure its easier for people to navigate through all of it.

Visuals [ Art Auction App]
Published:

Visuals [ Art Auction App]

Published: